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American Eagle Consultants, Inc. has been a leader in the financial service industry since 2000.  Our emphasis has been upon providing quality solutions for the senior, individual and Small Business markets where we have set the standards for the industry to follow.

With a dedicated staff of professionals, we value quality, integrity, social responsibility, and customer service.  American Eagle is one of the largest privately held National Marketing Organizations in the Senior Market. 

We offer a wide array of senior products such as Life, Health, Long Term Care, and Prescription drug coverage.  In addition, we offer affordable Health and Life products for small businesses owners, families, and individuals.

We ensure the companies we represent have continually earned the highest ratings from AM Best, the leading independent insurance industry rating authority.


Our Leaders


William Smallwood
President & CEO


Will Smallwood leads one of the largest national marketing organizations in the country specializing in the senior market. He is a big believer in planned growth and supports team development. William is a licensed insurance professional and holds a BA in Business Administration from Ole Miss.

Will Smallwood is no stranger to struggle. The old saying “Big doors swing on small hinges” tells the story of American Eagle Consultants under the leadership of Will Smallwood. In 2000, his second year of college at Ole Miss, Will got his insurance license and began selling Medicare Supplements for United American. His first month in the insurance business resulted in his placement in the top 20 of insurance agents in weekly production with United American. He spent that summer repeating his initial success and for the next two years returned to successful selling for United America during holidays and summer breaks. During these two years he would become Unit Manager through National Consultants where he recruited other Ole Miss students into the health insurance field.

After graduating in 2004 with his BA degree he accepted the position of Director of Marketing with American Eagle Consultants. Overseeing the recruiting, training and managing of the captive shop he brought American Eagle Consultants recognition in 2004,2005, 2007, 2008 and 2009 with United American through their Presidents and Eagle awards.

William  became President of American Eagle Consultants in 2006 and developed the extensive captive/broker distribution in some 35 states, marketing Medicare advantage products to seniors. During these years American Eagle Consultants became the number two FMO for Wellpoint/Anthem while also achieving the coveted Circle of Excellence award with Mutual of Omaha for 9 consecutive years, from 2008 through 2017.


Clifford Woodruff
Vice President & Director of Sales Administration


Cliff Woodruff III M.B.A. is the Vice-President and Director of Sales Administration at American Eagle Consultants, Inc (AECI) with responsibility for contracting, commissions, supplies, product education.

An Oxford Miss High School Charger Graduate he did not always think he was destined for football yet he signed a football scholarship with Ole Miss in February of 1999.

From 1999-Januray of 2004 Cliff was a member of the Ole Miss Football Team where he earned Sport Illustrated All-Bowl Team honors as Right Tackle for the 2004 Cotton Bowl where Ole Miss beat Oklahoma State 31-28 (he's number 74).